Rocket scientists are inventing a new high heel.

Yep, that headline caught our attention. First, is this really something that rocket scientists, some of our greatest innovators, should be focused on? Well, they are. And their ambition is all about re-engineering the high heel to ensure better distribution of weight and better support.

Basically, taking as much pain out of wearing heels as possible. As Dolly Singh, founder of the company behind the concept, Thesis, says in this video, “bringing comfortable and sexy together.” So, what do you think? A positive thing for the industry and world at large, or a should heels just be kept in the when-it’s-worth-the-trouble box?

 

Heels, Zara.