Since the announcement of the departure of Nicolas Ghesquière from Balenciaga, the rumors about his replacement are going wild on Twitter.

These rumors, I listen to them and we talk about them at the Studio, but I find it crazy : I have the feeling fashion is becoming like sports and the trade of footballers.

On one hand it’s entertaining, it creates attention and makes people talk about fashion outside of fashion week, but on the other hand, I find that it puts huge pressure on designers and it gives people a crazy idea of fashion.
Plus it is sooo easy to manipulate the rumor that I have to tell you, sometimes I find it a little scary.

Like, I typed “Balenciaga” in my Twitter search when I started writing this post and now it’s at 45 more tweets.

Yeah, it does make people talk but… What do you think ?