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Luxury was something that was rare and expensive. Now a days, it’s only expensive because it’s not rare anymore.
–Costanza Pascolato on how the luxury market has changed.
Stay tuned for my next Pardon My French interview!
3 years ago by The Studio
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3 years ago by Garance
that is so true!
doing a giveaway on my blog!
she’s always spectacular! :)
Really funny but also really true!!xx
J’adore ces petites phrases que tu partages avec nous Garance !! C’est génial ! Et c’est intéressant et juste !!!!
In my opinion luxury means original and creative things. Money is cheaper than unicity!
Il faut lire l’excellent ouvrage dirigé par Olivier Assouly réédité par l’IFM : le Luxe, essais sur la fabrique de l’ostentation. Les articles sur le luxe contemporain vont dans le même sens que Costanza, c’est passionnant !!
And she is so right!
Great post :)
She’s spot on! But I do think there is still a certain exclusivity behind the highest of luxury.
I’m always tuned :) & I follow a strict routine. First I come across your tweet, click on the link and check how long the PMF video is. If it’s less than a minute, I watch it a minimum of three times, if longer than 7 minutes, I get all jittery, haha, and I watch it…twice. Today I was reading the Nov Vogue and your ad appeared, and then the conversation over lunch (with my step-daughter, another big fan) was all about how the fashion industry is in desperate need of more down-to-earth people like you, who at the same time can inspire meaningful frivolity ;)
I agree with Marcela! The focus is on creativity and not being elitist.
Lovely little bit.
That is a very interesting way of looking at it. Definitely made me reflect for a minute there. Nice post. :) Cheers from Milan.
Waiting for the interview))))
Hugs from Ukraine!
Some (or most) people will never own a piece of fashion luxury as it is so totally out of reach.
The irony is that those is higher fashion and celebrity circles that can afford it quite often receive it for no cost, how does that work?
Il y a en effet du vrai dans ce qu’elle dit . je tiens à te remercier Garance et ton équipe car en rattrapant mon retard ,ce week end sur toutes les videos de Pardon My French que j’avais raté , tu as fait en sorte que toutes les idées que l’on avaient proposé dans l’article sur les idées pour la prochaine série soient réalisé , et ce fut juste génial de regarder cela . Merci !
But what to do?
Costanza is a true inspiration..I also think that this word is used way too often to define things that aren’t actually luxury…
J’adore la personnalité de Costanza, j’espère avoir le même regard, la même lucidité sur le monde qui l’entoure qu’elle plus tard. Merci de m’avoir fait découvrir cette merveille de Femme !
Being Brazilian it’s fantastic for me to see the most iconic lady from Brazil here!!!
Thank you Garance!
I’m posting accessories from Los Angeles on my blog!
Take a look!
This is the reason we need some intellectual property laws on designs (not on t shirts, but more elaborate pieces!).
I find it really hard to want really original designer things because I know, no matter how absurd it is, I can get it cheaper.
I haven’t heard a statement regarding the fashion industry that rang so true, in so long. Whilst, luxury (and luxury fashion) has become more available to the common denominator or anyone with a ready credit card- it’s become more and more of a status symbol but without the old world reverence and appreciation. But, in its place, there’s more appreciation for styling and those with truly amazing style- whether or not there are elements of luxury or not. The word in itself has lost all semblance of meaning the moment it became “cool” to wear designer head-to-toe.
I love your attitude towards fashion and luxury. Truly inspiring to myself as I try to navigate the line between investment purchase and obnoxious purchase.
Could not have said it better . . .
The best quotes of the day. So True
Love it :-)
Kisses from Milan
Fashion looks more and more like soccer each day. They maintain the brands but designers sign up with a different corporation in the blink of an eye. Couture is now a show for the masses. It is entertaining, but not even close as glamorous as in the 1950s
Huge fan of Costanza, a remarkable woman. Can’t wait to see the video!
It really does depend on what you consider as luxury, but in general it’s probably true
new outfit post
that is true!!!
Oui enfin .. je pense que le luxe, le vrai; est toujours rare et cher. Et de qualité.
Celui qui est cher et qu’on trouve à tous les coins de rue, c’est du faux luxe qu’on souhaite vendre au prix du vrai, où la qualité fait souvent défaut. C’est juste nous berner :(
The only real luxury is Time… what can be bought is no longer a luxury once you own it…
Tellement vrai !
Le luxe, c’est le temps et l’espace. L’avantage de cette définition, c’est que le luxe reste rare, et que s’il est accessible surtout aux riches, il peut aussi être à la portée des moins riches, qui font des choix.
There was a time when luxury goods were valued by the craftspeople that made them. Now a “Luxury Item” is valued by the margin of profit it can attain. The less expensive it is to make and the highest price point it may receive determines its worth!
That’s an interesting statement. “Luxury” is a concept I still haven’t wrapped my mind around. I can’t wait for the video!
I think ‘luxury’, like fashion has lost its allure, it’s now downmarket in the same way as stretch limos have gone from luxury cars of the rich and chic to symbols of vulgarity. Just take a look at billionaire.com
I read Costanza comment somehow differently; to me she implies that Luxury means Elitism.
This is what luxury is by definition and most dictionaries and economic books will agree with her – a good stop being luxurious once it loses its aspect of scarcity and becomes mainstream.
But I think the definition is evolving and luxury now means ‘quality’ (huh sometimes), beauty and style. And if more people can afford to buy ‘quality’, beauty and style – I really can’t see anything wrong with that! Long live ‘Elistism for all’ as one magazine will say…
So true… its like the rareness of old b&w photographs… taking a photo was a special occasion thing. Nowadays its easy to take pic, download it and voila… you got it instantly… ‘Stuff’ is very easy to obtain these days – nothing wrong with that… just a different world we live in:)
Great words of wisdom – thank you as always for inspiring us!
It all depends on how you interpret ‘luxury’, and I think this is – in principle – an entirely personal thing. What is a luxury to me (very high quality chocolate) isn’t necessarily a luxury to somebody else. However, Jessica Renton is probably right in pointing out the connection with elitism. I think it has to do with a luxury item (like designer bags or jewelry) being ‘special’ – not for everybody – which has been very cleverly marketed into ‘when you buy this you are going to be very special too!’ Luxury as a way of defining your identity. I would argue that what Constanza seem to define as ‘luxury’ is no longer really luxurious. The definition of a ‘luxury item’ has changed, and is probably going more into the direction of ‘an item that’s hand made in a small family run business on the isle of X that you can only reach by canoe’ :)
Constanza is AWESOME!
she knows so much about so many things!
I’m always inspired by her.