At Saturday’s Vogue UK Festival, Natalie Massenet launched an Instagram feed that served as a little biography to go along with her talk at the festival…

In a word: brilliant.

Natalie used this Instagram account to talk about everything from growing up in Spain, the launch of Net-A-Porter in 2000 and everything in between. I loved this super visual way for sharing a story…What do you think?



PS: You can read Natalie’s full story on her Instagram!

PPS: I was at the Vogue Festival on Saturday, speaking with Anna Dello Russo and Susie Bubble. Thank you to everyone who came!!