Yes – you know the ones. The reworked denim phenomenon from Vetements. Its been 2 years and not only are they still desirable, they were seen more than ever during fashion week – that instant “outfit maker.” Since their debut, they’ve transformed into an even more artisanal worked pattern – yet remain just as wearable and apparently, flattering for most figures….Go figure!
At first glance, I loved them – something different, erring on eco (the original pairs were made from two pairs of vintage levi’s laboriously put together), something reminiscent of Maison Martin Margiela, and above all, just plain cool. But a jean with such a high price tag – how could that continue to succeed in a marketplace filled with copycats at every corner?
Like any smart brand, Vetements will surely move on (in one finding online, head designer Demna said they were thinking of making a pattern available online so you could make your own – if that isn’t catering to the masses, I don’t know what is!) and whatever they come with next will most assuredly demand just as many die-hard followers.
Cut your own or splurge on the original? Maybe the choice won’t be so hard after all …