My mother always had a tall bottle of Santa Maria Novella  rose water in her bathroom. I never knew why it was there but I remember looking at the label and all the typography and thinking that it had a fascinatingly exotic refinement to it.

It wasn’t until years later that I found where she was getting her rose water. As far as what she used it for, that I still don’t know.

Santa Maria Novella in Florence really has to be the most beautiful shop in the world.

It’s definitely one of the oldest perfumeries. It was founded by the Dominican monks in the 1200s, and it hasn’t changed much since. Sublime, difficult to describe, and difficult to get a photo of for that mater… They ceilings are so high!

Okay, okay, I’m not going to start up with my history teacher impression. All I know is that I make a visit each time I’m in Florence and I spend hours enchanted, going from room to room, each more beautiful than the next and I always leave with my arms full of bottles. Even though the bottles are not the most important part. They’ve kept them simple.

But the perfumes are just incredible…

One of the most genius little touches of Santa Maria Novella is how much they’ve kept their history. Like for example, they haven’t reupholstered these walls since they got ruined by the flood in… ?? (I forgot what year!!!) (Good job little Ms. history professor!) I love this part torn up by moisture.


I love my perfume so much that just looking at these pictures puts me right back and puts a smile on my face. An hour that I spent just looking around instead of working. Pffff, I’m getting so sidetracked.

Okay off we go! To work we go! Bonne journée!

Translation : Tim Sullivan