10 Years of Love

This week, we’re celebrating the 10 year anniversary of the site – can you believe it?! The stories posted will commemorate the different phases of fashion, life, story telling, and everything else that has happened since 2006! We’re so happy to look back and share some of the best moments with you, and hope you’ll enjoy the ride ;)


We were so busy, the date almost went by unnoticed, but on June 20, my blog turned ten years old. A whole era, a whole movement, a whole generation, almost, has passed right before our eyes, whether you were one of the first readers or a brand new one who’s just started.

It’s surprising to see how far a little idea I threw out there one day in June could take me. I remember each moment, each emotion, each success and each failure as if it were yesterday.

That’s why I thought to myself: why not trace back through the story of the blog – and tell you about each phase from today’s perspective. Because at a distance, everything is a lot funnier, a lot more ridiculous and a lot more touching. So here we go!

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Lexie’s Olive Oil Cake

Lexie’s Olive Oil Cake

We developed a bit of a girl crush on Lexie when she appeared at the Studio wearing a vintage kimono and green mules. Not only...


The minis

3 Things I Love About Skaters
Let's Talk About

3 Things I Love About Skaters

Being from California, I’ve always had a soft spot for...
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Let's Talk About

Deal Breaker

You know those things you just can’t get past, even...
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Interview Chic

Lauren Goodman’s inspiring interview got me thinking about...
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Things We Skyped This Week

All of our studio obsessions. All of them.
Pocket PMF: Jealousy
Pocket PMF

Pocket PMF: Jealousy

In today’s episode of Pocket PMF, Garance sits down...
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New Neutrals

So inspired by the tones from our first Fall Edit –...
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From the Beauty Closet

Buggin’ Out

Has anyone noticed all the beautiful bejeweled bugs buzzing about?!? I never thought I would use the words “bugs” and “beautiful” in the same sentence but you must admit, they are stunning!

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Career / Lauren Goodman

When I was growing up, my dream was to work in magazines. In school, I told people that Anna Wintour was my idol (sorry mom!)...


let's talk about London Town

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Caroline Issa’s London

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At Sketch

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At Anya’s Studio

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Style Story / Sheherazade

Anya Hindmarch Spring 2015 Handbag

Stuck On You

Sandra Semburg Ji Hye Park London Street Style Photo

The Suspenders

Pernille Teisbaek London Fashion Week Sandra Semburg Photo

Long Sleeved

Violane Bernard Photo

Violaine / London

Femme on the Street

Some women stroll. And some women strut. While others seem to glide along. A lot of them in rather femme silhouetted dresses, and all with a unique style that stands out on the mean streets. But it makes you wonder – who’s wearing dresses in New York City on a daily basis? Is it as easy at it seems? Or is it just for fashion week?

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New Me

Where’s the fucking rock? Seriously where’s the fucking roll? Ooops, sorry for the language. But wait, you’ll understand where I’m going with this in just a second. I’ve told you again and again and...


Living Raw with Mimi Kirk

Living Raw with Mimi Kirk

The saying goes “you are what you eat” – which, when looking at Mimi Kirk, makes perfect sense. Vibrant, fresh, colorful – she emanates wellness. You see, Mimi is a 78 year old (yes, you heard that correctly)...